Preparing an elevator pitch is a great way to let a candidate know about the position your company has available. Let’s say you are at a networking event and meet someone who may be a great fit based on what they tell you about their past positions.  Do you get their information and reach out to them in a few days to tell them about the position? Or do you this opportunity to introduce yourself and the position you are hiring for?  If you prepare, this situation can turn out to be an opportunity to hire someone for a position you may have been struggling to fill.  If you are proactive and come up with an elevator pitch you won’t miss this opportunity!

What is an elevator pitch?

Most job seekers have an elevator pitch that introduces who they are and describes their career goals in 30–60 seconds. You need a similar spiel that describes your company, your open role, and what you’re looking for.

Here is a basic pitch template:

          Hi, nice to meet you. I’m [Full Name] from [Company], [very brief description of what the company does]. We’re looking for a [full-time, part-time, freelance] [job title] at [location].

          This role is unique because [one—and only one—enticing detail that sets this position apart from similar positions in the industry]. We need someone who [one or two details about your ideal candidate].

          [Company] is a fantastic place to work because [reason people love working there]. If you’re interested, why don’t you give me your email address so we can set up a time to talk more?

Say it out loud

What looks good on paper doesn’t always sound right when spoken out loud. Ask a colleague their opinion on your pitch. Does it sound natural? Can they understand the company and the role? Is it enticing and interesting?

Practice

Just like an actor preparing for a role you will need to memorize this pitch. In this situation you don’t have the luxury of telling the candidate about the position over the phone. So make sure that you feel 100% confident what you are saying. Make sure you practice in front of a colleague so they can read your body language.

Delivery Matters

Be confident, upbeat and show your enthusiasm. This candidate can see this and may be more intrigued if they see your excitement. What you say and how you say it goes hand and hand.

A strong elevator pitch may be the difference between a missed opportunity and hiring the perfect candidate. It is important to always be prepared to present the position at any time. Every recruiter should have a pitch written, memorized and ready to go at a moment’s notice. You never know when you’ll need it.

By Artyse Esannason | People Science Talent Advisor