Hi, nice to meet you. I’m [Full Name] from [Company], [very brief description of what the company does]. We’re looking for a [full-time, part-time, freelance] [job title] at [location].
This role is unique because [one—and only one—enticing detail that sets this position apart from similar positions in the industry]. We need someone who [one or two details about your ideal candidate].
[Company] is a fantastic place to work because [reason people love working there]. If you’re interested, why don’t you give me your email address so we can set up a time to talk more?
Say it out loud
What looks good on paper doesn’t always sound right when spoken out loud. Ask a colleague their opinion on your pitch. Does it sound natural? Can they understand the company and the role? Is it enticing and interesting?
Just like an actor preparing for a role you will need to memorize this pitch. In this situation you don’t have the luxury of telling the candidate about the position over the phone. So make sure that you feel 100% confident what you are saying. Make sure you practice in front of a colleague so they can read your body language.
Be confident, upbeat and show your enthusiasm. This candidate can see this and may be more intrigued if they see your excitement. What you say and how you say it goes hand and hand.
A strong elevator pitch may be the difference between a missed opportunity and hiring the perfect candidate. It is important to always be prepared to present the position at any time. Every recruiter should have a pitch written, memorized and ready to go at a moment’s notice. You never know when you’ll need it.
By Artyse Esannason | People Science Talent Advisor