UPS attributes 600 hires (out of 7,919 people creating applications) from their mobile-friendly careers page from a mobile device. They attribute 84 hires from text-messaging (out of 1,004 who created applications). That mobile-friendly site had about 510,000 page views in the last 4-5 months of 2010, with people averaging about a minute and a half each on the site. *
AT&T developed a new strategy to create mobile web pages and SMS (text messaging) campaigns to support recruitment events. It also developed a first of its kind iPhone application that links job seekers to career opportunities, events, multimedia, and mobile opt-in programs for alerts related to job categories of choice. This iPhone application has been downloaded 29,000+ times and has consistently ranked in the Top 40 most popular free business applications on iTunes. (ERE)*With a reach of 3.6 billion users, ignoring the development of a mobile recruitment strategy could be costing you more than a few applicants. Are you using text messaging in your recruitment efforts? Do you have a mobile career site? Do you plan to use these technologies in the future? Leave a comment. *From ERE.net here and here.